SOFTROCK is about what is seen and what remains hidden. SOFTROCK is a small independent family project that brings about a new sense of reality by playing with organic shapes, their natural appearance and their form. By recreating and reimagining solid minerals, João Parrinha explores the power of materiality to express a paradox of emotions about what we see and feel.

The studio is based in Portugal where all phases of design and production take place, from the first stage to the final product.